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Archive for October 21st, 2007

Gallery Ownership in Second Life

Posted by jmorgenrote on October 21, 2007

My friend Morris Vig posted an interesting blog entry today . . . commenting on an announcement that went on the Art & Artist Network group last night…

Wanted new eager artists to display in an established gallery. Tempermental and complacent artists need not apply. Gallery owning artists will not be accepted for exhibit. Please IM [redacted] for an interview. No agents.

I found interesting the comment on the “tempermental” and the “complacent” artist need not apply . . . and while Morris prefers more “adult, professional” relationships with his artists (which, btw, he generally does have) — I just pretty much prefer to accept people as they are.

Let’s face it. Artists are quirky people. Some are tempermental, some are complacent, but geez, there is a whole world inbetween those two words!

As for agents, I’m very happy to attend any sacrifice of an agent avatar in Second Life. I have not found any professional relationship with an agent worthwhile in the slightest bit.

But let’s delve a little into the ownership of a gallery in Second Life. First off… you really gotta love art, dealing with artists and the art community in general if you want to make it in the long run. And don’t expect, don’t even DREAM of doing anything better than breakeven.. at least not for any length of time.

The gallery ownership thing is a lot of work. People have no idea — to keep it successful, you have to network, hold events and frankly, it is WORK. It is a job. Otherwise you can flush your lindens right down the toilet.

So, bottom line is — just love it. Make that the worthwhile thing about owning a gallery in second life. Just love it. Love the people you have contact with — the incredibly imaginative artists of Second Life… and embrace them, quirks, tempermental-ness, complacency and all.

But you can keep the agents. ;-)

– J

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